The company's competitive advantage over other smartphone manufacturers should continue to remain strong as long as organizations like Apple continue to purchase touchscreens and microprocessors made by Samsung, but Samsung is currently facing some tough challenges. To stay competitive with Samsung, Apple began producing smartphones with larger screens, such as the iPhone 6 Plus, closing the gap in Samsung's competitive advantage. Apple has also launched an initiative to start purchasing major components of its iPhones from Samsung's competitors. In fact, Apple plans to stop purchasing at least 80% of its key components from Samsung by the end of 2017 (Kim). However, the loss of this business to its largest US competitor is not the only problem Samsung currently faces