Wii U offers personal relevance, values ​​and needs. However, they choose the wrong target market. The reason is because children do not have the opportunity to purchase the game. While parents are unlikely to buy them a game instead of a book. On the other hand, the teenager is more likely to have the ability to purchase a game. In addition, it is easier for them to spend money on gambling than an adult. Wii U needs to create more hype. They need to remind and inform the consumer about how great the product is. The consumer is not willing to buy if he does not know the advantage of an exchange. They should also come up with a plan that maintains customer engagement. For example, they should develop new features or a new game at least three times a year. If the consumer has a goal or game to achieve, distraction will not be the factor influencing the consumer