The media is not only concerned that the Hispanic community is a critical consumer group whose purchasing power rivals that of any other minority group, but they also realize that a key part of reaching and identifying with the Hispanic/Latino community is through Spanglish. The media must be sure to act on every means of mass communication such as radio, entertainment, news, magazines, newspapers, films and include Spanglish as a communication vehicle as a way to identify the Hispanic/Latino community in today's generation which is Spanglish. References:Alvarez, L. (1998) Talking New York: The Hybrid Called Spanglish. In VP Clark et al. (ed.) Language: Readings in Language and Culture 483–88. Boston: Bedford/St. Rothman, Jason and Amy B. Rell of Martin. “A Linguistic Analysis of Spanglish: Linking Language to Identity.” Equinox Pub. Equinox Publishing, nd Web. May 4, 2015. Sayer, P. (2013). Translanguaging, TexMex, and bilingual pedagogy: Emerging bilinguals learning through the vernacular. TESOL Quarterly, 47(1), 63-88.Xavenga. “Why Spanglish Contaminates or Enrichs English or Spanish or Both: Research Paper.” Why Spanglish Contaminates or Enrichs English or Spanish or Both: Research Paper. Essay Forum, December 10, 2012. Web. May 4