According to mobile industry analysts, the future global smartphone market will reach more than 650 million in the next few years. The global smartphone market is dominated by Android, with 61% of the total market share, and iOS by Apple, with 20.5% of the total global market share in 2014. This growth may be driven by factors including costs less demanding product design, improved phone design and functionality, emergence of Internet data network technologies, adaptation and updating of operating systems. Consumer familiarity with the benefits offered by these devices, particularly email and electronic transactions, among others, would target the industry's smaller markets. Smartphones will face demand concerns in developing countries, particularly in Asia-Pacific. Emerging countries, including, are expected to see a significant increase in smartphone usage. (Global data,