Many cults have unique and mysterious rituals and beliefs, which typically help make the cult different, exotic, and seem somewhat exclusive from the rest of society or other organized religions. This exclusivity also helps establish the cult's attractiveness to potential members; thus helping the cult leader attract and bring new members into the fold. What all cults, ancient or modern, have in common are some key characteristics that they often use to attract potential adherents to the cult's guiding principles. One such tactic is the use of propaganda. In the case of Jim Jones it was his eloquent use of anti-American rhetoric during a turbulent period in American history. This helped Jones attract members who were sympathetic to his cause, because they could identify with the social, political, and religious issues he spoke about. Unfortunately, once these members took the bait, they began the process of being slowly locked into the cult and methodically broken down by Jones. This is what ultimately happened with the members of The Peoples Temple. Once an individual enters the cult, the cult leader may use isolation and propaganda tactics as a means of inoculating cult members from external influences from society and family members. The final act of isolation and vaccination committed by Jones was to relocate his followers to Guyana with little or no notice to the families of the sect members. In doing so, Jones cut his members off from the company