San Diego is full of web design, development, mobile and branding agencies. So differentiating the agency from the crowd will be priority number one. BASIC's self-promotion and marketing strategy has been heavily focused on content creation and distribution, as well as a combination of inbound marketing through blogging, public relations, article submissions, social media marketing, organic SEO, quarterly email marketing, analytics and optimization on the site. This focus on content creation will continue as BASIC rolls out email and mobile marketing, but will also be complemented by a new focus on experiences and event marketing as the agency moves downtown.