present various technologies introduced in current business applications, for example, mobile smartphones, now they just need to visit sellers on their mobile smartphones, they just need to open the laptop to find the website of the supplier. Furthermore, technology is becoming more and more sophisticated, all the information is at the tip of your finger, just click on the website. with the advent of technology now after purchasing things we can also make online payments just using smartphones. ConclusionPEST analysis is very important in e-commerce because with four of these political, economic, social and technological analyzes you can expand e-commerce. apart from that, e-commerce offers huge opportunities for business or business in Malaysia. In addition to this, introduce new techniques and styles into the transaction. Therefore traders should prepare and formulate policies and strategies to enter new markets