Martin Luther King's “I Have a Dream” speech inspired a generation of blacks to never give up and instilled a bitter sense of guilt in thousands of white Americans who were ashamed of their actions. Even hearing this speech in today's society gives many people goosebumps as it continues to promote people against racial segregation of any kind and advocate for social color blindness. King's effective structure along with his use of George Campbell's rhetorical faculties were intended to help connect with the audience by helping to: inform and argue his case against racial inequality, provide aesthetic pleasure from the location and description of a new society, influence the feelings of his audience by emphasizing patriotic words and holistic intentions and urging action from his listener by warning him not to let this treatment continue another day. This speech is indeed a masterpiece of rhetoric as it convinced hundreds of thousands of people to support blacks instead of treating them.