Topic > Amazon Case Analysis - 1344

Moreover, Amazon also gave the customer the ability to sell goods. Customers have tremendous power when researching and choosing products from the thousands of products at their fingertips. Amazon has just about every department of a store you can imagine, from gardening and lawn supplies, to kitchen machinery, to shoes, and the strongest departments in my opinion, which are reading and electronics. The book was the first real product and vision behind Amazon as Bezos "narrowed the list down to what he felt were the five most promising [products to be sold via the Internet]: compact discs, hardware, software, videos and books. ." : then deciding to create the selection and global platform for selling printed literature. Bezos didn't realize at the time that his idea for printed literature would grow to become the basis of the electronics department. This has morphed into different products and services to offer consumers: from actual devices to purchase, to Amazon's exclusive "Kindle" e-reader and accessories, developing growth in "Kindle Fire" TV and exclusive purchase of “Audible ”, which is now an audiobook from the Amazon company