Bluefin tuna, Thunnus Thynnus, is one of the oceans' top predators and the most valuable fish in the world. David Attenborough once called it a “superfish.” Despite its Darwinian advantages, commercial fishing has exploited bluefin tuna for decades, and the population has fallen to about 36% of its already depleted 1970 level.1 Originally the fish were caught with rod and reel, one by one. During the 1980s commercial fisheries developed techniques such as the use of longlines, drift nets and purse seines to catch thousands of these animals at a time. These techniques have wiped out the bluefin tuna population in just a few decades. They also devastate the ocean by killing millions of sea turtles, sharks, whales, dolphins, basically every living creature they encounter. In 2007 the WWF warned of the imminent collapse of the Mediterranean population, in the article “Bluefin tuna in crisis”. However, this has not reduced fishing efforts to catch these majestic creatures; with more and more boats chasing fewer and fewer fish, the species is being driven towards extinction. This common good is being abused and could tragically disappear in the near future unless drastic changes are made. Both fishermen and consumers will be affected, as will all those who deal with nature to some extent. The responsibility to prevent this tragedy lies with everyone, but businesses should lead the way in making commercial bluefin tuna fishing sustainable. Otherwise our planet will start to look like old MacDonald's farm. In his book Tuna, Richard Ellis, the undisputed champion of contemporary ocean reporting, describes how serious the situation is. “Hundreds of thousands of tons of bluefin tuna – which translates into billions of fish – is about… half paper… the profitability of commercial bluefin tuna vessels would decline and companies would leave the market. This would reduce the annual catch count, allowing the population to stabilize and eventually rebuild. The reality is, however, that the history of bluefin tuna is starting to look a lot like that of cod, which is nearly extinct. Bluefin tuna is on the endangered species list and on the brink of extinction. Lobbying against regulations will keep him there as long as there is money to be made. Sadly, corporate greed and shortsighted ignorance will likely make the majestic Bluefin disappear.1600 wordsThis work is mine. I have fully and appropriately referenced any work and efforts of others upon which I have relied and have not used any method or means that has provided me with an unfair advantage. I confirm that I have adhered to New York University's strict code of conduct in its completion