Analysis of the micro and macro environmentAnalysis of the macro environmentIn corporate marketing management, the macro environment can be analyzed from two aspects: the business opportunities are beneficial and the negative impact is threatened. Faced with various opportunities and threats, the industry needs environmental analysis to evaluate the market and propose corresponding countermeasures. Using PEST analysis, I will analyze the political, economic, social and technological factors between SIA and Singapore. Political factors: Government policy can decide whether or not to open a market, such as the aviation industry and transportation services. Previously, the Singapore government had decided to gradually open up the aviation industry, allowing low-cost airlines to operate for less demanding customers. Therefore, SIA is receiving allowances from the government to improve competitiveness. Economic factors: political stability affects the currency market, production prices of goods, etc. Recently, oil-producing countries are facing political instability, erratic fuel prices have a significant impact...