Nature and state of the current consumer magazine marketSuccess in the consumer magazine market today is an incredibly difficult task. More and more magazines are producing digital rather than paperback replicas (Phin, 2013, p. 2). At the same time, the number of magazines that cease publication every year is very high. According to a 2008 study, more than 525 US-based magazines have closed their doors and this number is increasing every year (MarketingCharts, 2009). To be successful in the modern market, each new magazine must acquire loyal and satisfied customers with the product (Veglis, 2013). Finding these types of customers is the most difficult part of developing the magazine. There are many important factors in gaining customer trust. First of all comes the demographic characteristics, it is based on the differences in the audience such as gender, age, education, basic income, etc. Choosing the best audience for the magazine's content is the first and probably most important step in its development. Next you need to find the perfect area to launch the product. Geographical characteristics such as market size, country or region and number of inhabitants must be taken into consideration before producing the magazine. This can be a tricky part of the consumer market, because the retailer should have a general idea of ​​its competitors in this geographic area. Sometimes choosing regions with a smaller population is a good business move thanks to a few important factors. First, usually small markets do not attract larger retailers, so competition is not that difficult. Secondly, it is easier and cheaper to advertise the product in a smaller area. Naturally by choosing the largest region with huge... half of paper... the site will be free and will be kept updated. It will have many articles on online games and will have an online forum where all members and readers of the site and magazine can express their opinions on different topics. Maybe there will be nice online conquests within the games and video tutorials. (the website would need more staff) The smartphone apps will have a mobile version of the site and there will probably be a way to monitor members' accounts online which is a nice way to see what is happening to their champions even when they are not there house. The application will have bonus features such as video streaming. Both the website and the application will have practical guides where players can find the perfect and most suitable build for their champion.