Nick Naylor, a lobbyist for large tobacco companies, uses rhetoric to persuade his audience that smoking is not as dangerous as perceived by society, shifting its dangers onto issues not important. As the main activist of the Big Tobacco Companies, he is hired to create a positive image of tobacco thus maximizing these companies' profits. In the film “Thank You for Smoking,” Naylor employs various fallacies to demonstrate how arguments can distract audiences from their original values, beliefs, and concerns. A common fallacy used by Mr. Naylor in the film is the red herring fallacy. Here, the debater deliberately derails the discussion and creates a different view of the original argument. Speaking at the senatorial subcommittee hearing, Naylor argues that people should not be swayed by poison marks on cigarettes; Instead; they should be responsible for making their own choices and educating themselves about the dangers of the product, rather than using a warning label for something that people consider potentially dangerous. To support his point to Congress, he says: “Gentlemen, it's called education. It doesn't come off the side of a carton of cigarettes. It comes from our teachers and, above all, our parents. It is every parent's job to warn their children about all the dangers of the world, including cigarettes, so that one day, when they are older, they will be able to choose for themselves." . It tactically shifts the issue from the dangers of smoking, addiction and health to that of education, which is one of the fundamental values ​​of the American people. Naylor not only shifts the issue of smoking to that of education, he also shifts the issues back from smoking to freedom. Naylor says it's people... middle of paper... glossing over mistakes to appeal to the vanity of his audience. On Jenny Joan's talk show she referred to the audience as "good, concerned people." Nick is aware of the effect of praise and compliments and uses them as a yardstick to appeal to the audience's emotions by applying this skill for his personal victory against his opponent. Throughout the film, rhetorical strategies were used to distract, persuade, or inform the audience about issues related to smoking and anti-smoking regulations. Several characters in the film practically use various fallacious reasoning to mislead their goals and disprove their opponents, however, the fallacies used by Mr. Naylor were intentionally used with ease. it is imperative to applaud Mr. Naylor for being a noble lobbyist. He truly deserves the title "The Sultan of Spin". as expressed by his son Joey Naylor.