iPhone market segmentation is the process of dividing a market into different consumer segments. It's the way to decide which consumer segments companies will potentially focus on. Market segmentation always comes before targeting a specific audience. This then helps a company try to decide who to market their products to. Marketing and targeting are important to ensure the overall success of a business. Geographic variables play a very important role in market segmentation. An organization can decide whether or not to operate in a country or what type of population it will target. Geographic segmentation is where my product would be marketed, as well as keeping in mind climate, city size, etc. Geographic region Durban City size Less than 10,000, 10,000-20,000, 500,000-750,000 inhabitants Density Urban, suburban Climate Summer, very hot, or humid Demographic segmentation refers to the wants and needs of consumers. Demographic Segmentation explains how my product would fit into a consumer's lifestyle Demographics Age 16-19, 25-30 or above Gender Male, Female Family Size 1,2,3 or more members Family Lifecycle Young , married, with or without children Income 25,000-50,000, 50,000-80,000 etc. Occupation Professional and technical, students, SalesReligion Catholic, Jewish, any religion that deems my product useful.Race white, black, coloured, Asian etc.Education 10, matriculation, degree etc.Psychographic segmentation talks about the lifestyle of the consumer, what kind of person the consumer is interested in purchasing my product. Psychographic Lifestyle Conservative, Outgoing, Fun, Positive Personality Ambitious, Happy, L...... middle of sheet ...... NLINE] Available at: http:/ /www.forbes.com/sites /chrisversace/2013/08/21/what-do-consumers-want-in-a-new-smartphone/. [Accessed May 5, 2014].What makes Apple so special?. 2014. What makes Apple so special?. [ONLINE] Available at: http://mobiledevices.about.com/od/additionalresources/tp/What-Makes-Apple-So-Special-And-Desirable.htm. [Accessed May 5, 2014].Define market segmentation and targeting | Chron.com. 2014. Defining Market Segmentation and Targeting | Chron.com. [ONLINE] Available at: http://smallbusiness.chron.com/define-market-segmentation-targeting-3253.html. [Accessed May 5, 2014].http://mashable.com/2013/09/10/iphone-5s-versus-the-competition/Apple - iPhone 5c. 2014.Apple-iPhone 5c. [ONLINE] Available at: https://www.apple.com/iphone-5c/. [Accessed May 5, 2014].DYLAN ROUX06/05/2014Marketing – DMA2307