THE COUNCIL OF COMMUNITY COLLEGES OF JAMAICA ASSOCIATE OF SCIENCE COURSE WORK SEMESTER II – JANUARY 2014 PROGRAMME: BUSINESS STUDIES, HOSPITALITY AND TOURISM MANAGEMENT COURSE NAME: PRINCIPLES OF MARKETING CODE: MRKT1201 YEAR GROUP: 1BTY PE COURSE: COURSE 3 – INDIVIDUAL NAME: TONI -ANN SMITHDEXPIRY DATE: 15 APRIL 2014INTRODUCTIONThis is a detailed assignment about a service organization and the services it offers. The organization evaluated during this assignment is the Jamaica Pegasus Hotel. In summary, this service company provides a service highly appreciated by local citizens and in particular by those traveling to and from our country. Throughout this assignment, the different services offered by the organization, the target market of the organization, how the organization should plan its marketing efforts to incorporate the features of the service and also refer to the actions taken will be discussed by the organization to practice differentiated marketing. The Jamaica Pegasus Hotel is one of the many prestigious hotels here in Jamaica. Like any ordinary hotel, Hotel Pegasus provides a service highly requested by local citizens and especially by those traveling to and from our country. Amenities offered by this hotel include: restaurant, two bars, 24-hour room service, 24-hour doorbell service, 24-hour business center, lap pool, two outdoor tennis courts, fitness center for adults only guests, quarter (¼) jogging track, gift shop, on-call doctor/nurse, laundry and dry cleaning, Internet access in public areas and restaurants, and the list goes on. ...... middle of paper ...... be about the facilities and services offered by the hotel to accommodate such people as meeting rooms, conference rooms, ballrooms etc. while on the other hand, when targeting people for an enjoyable visit, then the marketer will most likely emphasize the fun and exciting facilities that might interest them such as sports bars, tennis courts, therapy facilities, etc. REFERENCES http://www.hotels.com/ho114546/the -jamaica-pegasus-hotel-kingston-jamaica/ http://www.jamaicapegasus.com/index.php?option=com_content&view=article&id=59&Itemid=63 https: //www.ebookers.com/hotels/Jamaica/Kingston/ Jamaica_Pegasus_Hotel.h32867/ http://www.virtualtourist.com/hotels/Caribbean_and_Central_America/Jamaica/Kingston-1695079/Hotels_and_Accommodations-Kingston-Jamaica_Pegasus_Hotel-BR-1.htmlhttp: //www.ehow.com/info_8096820_differentiation-strategies-marketing. html