The essay is a review of the following article: Wu, Joshua B, Tsui, Anne S. and Kinicki, Angelo J. 2010. Consequences of differentiated leadership in groups . Academy of Management Journal 53: 90-106.IntroductionThe research article "Consequences of Differentiated Leadership in Groups" focuses on leadership issues as it deals with groups. The theoretical assumption is that individual- and group-level methods should be applied to groups by an organization's leadership. The researchers of the article argue that group-level methods lead to increased performance and results. Furthermore, there is a trend towards cohesive and disciplined work groups. Leadership, on the other hand, when applying an individual approach to groups, will face formidable obstacles and problems. Leadership is determined to be a cohesive process that must have decisive goals and objectives. It should be implemented by creating intelligent and dynamic work groups. A comprehensive approach can always lead to superior results. It can create a dynamic structure where work members develop security and trust towards each other. This paper will attempt to conduct a critical evaluation of the article. Primary Research Question The study seeks to identify the impact of differentiated leadership on workgroup performance. Differentiated leadership refers to the use of personalized approaches to motivate and inspire the workforce. This means that each individual is assumed to have a different set of notions, attitudes and norms (Wu, Tsui & Kinicki, 2010: Pg 90). Therefore the leader should be able to respect individual differences using an intelligent and robust approach. Differentiated leadership seeks to create a congenial environment in which... in the center of the card... the top management of the organization. Conclusion The research article provides valuable insights into the nature of differentiated leadership with respect to groups. He argues that leaders must apply similar procedures to motivate and energize their workforce. Such a strategy helps retain a talented and productive workforce. It also creates a collaborative environment where work responsibilities can be shared. A unique insight of the article is the fact that work groups can be motivated by giving them collective ownership. Creativity and passion are key factors of organizational success when work teams can solve complex situations using their personal skills. References Joshua B. Wu, Anne S. Tsui, and Angelo J. Kinicki (2010). Consequences of differentiated leadership in groups. Academy of Management Journal Volume 53