“The Jungle” is a sociological novel, a work of public and literary heritage. The story is about the harsh fate of Lithuanian immigrants who seek freedom and justice in America and become hostages of the ruthless socialist labor system in the United States. Jurgis Rudkus grieves the loss of his family in the naturalistic scenes of Chicago's grim slaughterhouses, where, in monstrous miasmatics of demoralization, the hero flays dead tuberculous carcasses. With the help of grandiose rhetorical techniques such as metaphor, parallelism, simile, keywords, amplification and exceptional verbal approaches, Upton Sinclair won the hearts of thousands of people through his sincere language of explicit naturalism and showed the oppressive atmosphere of socialism. language is noted in numerous psychologically philosophical and socio-scientific doctrines of human life as a powerful tool for hiding and revealing reality; run through the crowd; force and motivate people to do certain things and prevent them from performing certain actions. Sinclair understood the principle of the power of language better than anyone in 1900. His work could be compared to the activity of muckrakers – journalists who report scandals and controversial facts about secret government actions. The strength of the novel lies in the merciless naturalistic descriptions of details and the extensive use of various rhetorical techniques. The title itself contains the metaphorical purpose. “The Jungle” is a metaphor that symbolizes the socially twisted American city in terms of socialism. It is like an impenetrable forest of stone trees where people lose their values ​​and ideologies. Can we supervise the elements of the metaphor in the... middle of the paper... write the charter of your freedoms?" (4) "Can't you see that the task is your task: yours to dream, yours to solve, yours to execute? " (4) It is very important when Sinclair describes the atmosphere of moral decay, applying the critical pronouns – I, me, you, they – to show the almost global dimensions of the problem that affects every ordinary American citizen. Every single rhetorical technique as metaphor, parallelism, simile, key words or amplification is intended to strengthen the atmosphere of ruthless and uncompromising social naturalism and reveal to people the disgusting truth We can see the oppressive environment and life of Chicago through the eyes of Sinclair and feel the depressing periods of socialism that evidently turned from a dream into a nightmare. Works Cited Sinclair, Upton Jungle, South Carolina: Forgotten Books.