As crazy as it may sound, technology has begun to rewire our nervous systems and our brains are being activated in a way never seen before in history (Social Marketing Quarterly © 2015) . Yet, memory is an important factor in our lives. Thanks to smartphones and social media we can take the most beautiful photos and publish them whenever we want. Another example, back then many girls wrote there in a dairy farm but now you can write your thoughts and feelings on Twitter! However, excessive use of smartphones and technologies can affect our daily lives. Above all, our memory. In 2007, a neuroscientist surveyed 3,000 people and found that younger respondents were less likely to remember standard personal information, such as a relative's birthday or even their own phone number. Social media and the internet have also been shown to shorten our attention span. Individuals immersed in digital media have difficulty reading books for long periods of time and often browse online articles instead of reading every word. This phenomenon may be particularly worrying for young people, whose brains are more malleable and, therefore, may fail to develop concentration (Mashable ©