CIM defined “Marketing is a management process responsible for identifying, anticipating and profitably satisfying customer needs”. According to Dibb et al. (1997), “Marketing consists of individual and organizational activities that facilitate and accelerate satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion, and pricing of goods, services, and ideas.” The marketing model consists of target market identification, market research, product development, market monitoring and marketing mix. Marketing as a management process involves five key tasks involving1. Identify the target market2. Market research3. Product Development4. Market mix5. Marketing MonitoringVarious elements are involved in the marketing process. In Boots marketing process based on customer wants and needs. Boots believes that customers deserve good value for money (Boots-uk, 2014). The marketing mix is ​​how Boots can bring its products and services to market. The marketing elements of boots are product, price, place and promotion. Boot retailers sell pharmaceuticals, health and beauty products and services. They are selling their products at affordable prices through their stores and online marketplace to UK customers. Nowadays, boots have competitors on the market and supermarkets also allow the sale of pharmaceutical products. Boots promotes its products in several ways. Below diagram shows different marketing concepts in Boots. Boots is a customer-driven, market-driven business. It provides a wide range of products and services to UK residents. Boots products and services are mainly classified into groups such as pharmacy and health, beauty, perfume, mother and baby products, toi...... middle of paper...... marketing facilitates the organization in making decisions and design more efficient and effective marketing strategies. Fewer risks and the ability to manage them with fewer financial resources. International marketing is the selling and promotion of an organization's goods and services to customers in global countries. It needs huge amounts of funding to run the business. It is a complex process because each country has its own culture, law, legislation and currency. Global businesses need to follow different marketing strategies based on customer needs, wants and demand. Global marking requires more effort and time and presents high threats. Due to globalization the international market environment is uncertain. For this reason the corporate organization always accepts changes. The international market requires high commitment to achieve its success.