Domino's leaders and employees need to get together and discuss what will be best for the company and what efforts will be needed to solve the problems at hand. Perhaps they can find ways to increase sales and surpass the revenues of competing companies. In addition to this, it will be necessary for them to spread their name more, to make it better known; they need to figure out how to beat competing companies' prices without losing money. Perhaps investing in more high-tech ordering services would help solve the problems at hand. Enabling easier mobile and online ordering will allow customers to order on the go and attract more people. Increased advertising will also likely help Domino's, with customers seeing images of delicious pizzas in newspaper ads and television commercials. Additionally, some sort of rewards system would attract repeat customers; receiving points for free pizza, pop-ups or breadsticks would keep customers coming back. Alternative