This development allows the company to be innovative and produce innovative products. It also puts them in the position to ensure that their products are high quality, which, depending on the brand, usually means you get a fairer price for a quality item. It also allows companies to focus on the customer. Consumer needs and wants are the cornerstone of any branding or neuroscientific research. We may have changed direction from the mass production that took place in the large factories of the United States. There is a new wave of manufacturing among us that is not focused on mass production but on the projection of brands. Some see this as a negative and fear where we are going. I see this as innovation and growth, which leads to my satisfaction when I purchase my Nike t-shirt to replace the one I was wearing