Solomon explains how different camera angles and shots can create a specific image when describing an advertisement for Miller draft beer. He explains how this company used a very nervous image, as if the video were from an amateur, to convey the message "as real as possible" (413). Miller's commercial used specific advertising to connect with its audience just like T Mobile does. T Mobile features Kim Kardashian speaking while standing next to her tweet. Once we see the tweet, we start focusing on it to see what it's about. As our eyes leave Kim and begin to discover the tweet, so does the camera. We then get a full screen of the tweet which turns into a video. These posts from Kim are scrolled as she continues to speak. These camera shots appear as if we are scrolling through Twitter or Instagram leading the viewer to want to discover what's within the social media on their screen. Music and sound effects also play a substantial role in connecting the audience. This ad starts with no music and only sound is the sound of Kim speaking. As time passes, the music slowly comes to the viewer's attention. The music being played is a piano and seems to give hope. This piano sound changes the tone of the ad and creates the feeling in the viewer that they can support the cause and help save their data, but now use more data through T Mobile services.