• Host a customer appreciation event/open house with music, food, product giveaways and demonstrations. • Meet with local media to introduce them to the product line and share information about the natural hair removal method. • Establish a relationship with a partner organization with similar business philosophies and customer base with whom we would like to collaborate on programs, events or services. Key Takeaways The beauty industry offers great opportunities for companies looking to capitalize on the industry's growth and resilience. Finding the right niche is important to becoming visible in the industry. Communicating the unique selling point to the target group will distinguish the company from the competition so that it can survive. Additionally, product sales are necessary to earn revenue above service income. The success of Sugar Wax Salon will depend on its ability to offer a profitable service, create the right products and promote them to the right people at the right price.