Talks about them in the song, defining what they are and how they are seen in society, which was important to know for what society is today. It talks about how difficult it is for that audience to adapt to society, with the racial difference and some having more advantage than others. The song is about hardships and how J Cole overcomes them to not show failure but rather strength without crying. He sings it to let everyone know that they're not the only ones who feel this way, like the world is falling apart. Then, letting his audience have hope by ending his song with the quote “keep your head up".