His theory highlights that cinematography provides visual pleasure to men, through the way it captures and portrays the woman within the frame. However, women also see themselves through the distorted representations they witness; this is called 'false consciousness'. For example, in the 2014 music video "Black Widow" by Iggy Azalea featuring Rita Ora, both female characters are sexualized as low-contrast and high-contrast lighting highlights the curves of a female figure, meaning they are used clear cinematic techniques exclusively for the male. demographic. Radical feminists argue that the sexualized nature of the video is used to support a patriarchal society, as it unconsciously portrays men in a superior role, which once again highlights the limited roles that women have. However, postmodernists believe that the portrayal of women in the media is becoming less sexualized, although postmodernist feminists argue that, although the change has occurred, it has not had a dramatic influence such as to allow for equality. On the other hand, popular feminists believe that the media has promoted a sense of "girl power" through women's magazines. McRobbie argues that magazines like "Shout" and "Mizz" allow girls to feel a sense of unity with their peers, which then creates a new wave of