The term "globalization" is commonly used to describe the increased mobility of goods, services, work and technology around the world. Globalization is a social change; it is truly an increase in connections between societies and their elements. Globalization has been identified with a number of trends, most of which developed in the post-World War II period. Developments in technology, organizations, legal systems and infrastructure have helped enable this movement, thus bringing cultures towards the idea of ​​modernity. The ongoing "globalization debate" presents the world of social sciences with a series of theoretical and empirical challenges. One could plausibly determine that the term “globalization” means making the world global, both in scope and application. Scholars who excel in various fields of sociology believe that globalization is not just a passing trend, but rather a worldwide phenomenon that has replaced the Cold War system. As for “cultural globalization,” the two main dimensions that make up this welfare state are media and communications, as well as religious responses, such as the ideology of fundamentalism. This specific literary work will focus on the significant dimension of the media. The media is recognized as one of the most influential social institutions when referring to cultural globalization. Mass media generally includes radio, television, cinema, print, and other literary sources, whether fictional or otherwise. In most cases, films and videos are considered in some sense "representations" of reality. As for documentaries, their main question is how to represent reality as accurately as possible, therefore and... middle of paper... globalization, especially in the cultural sense, almost contradict each other. “Globalization” is a complex phenomenon, uniquely characterized by two opposing forces. On the one hand, it is characterized by massive economic expansion and technological innovation. On the other hand, inequality, cultural and social discomfort and individual alienation increase. One of the seemingly most logical methods to foster the “international” attitude towards globalization and the media is to let each culture have the opportunity to subjectively represent their cultures and means of technological support. Cultural globalization includes the dominant dimension of the media. All the ideologies of the writers and researchers discussed in the document seem to unanimously agree that while cultural globalization has its pros, there are definitely cons on the other side..