Case Study Arm and Hammer ARM & HAMMER is a well-established company with a strong reputation in the North American market and yet its international expansion efforts are not as effective as expected by top management. The narrow product line is one of the limiting factors, while the management team does not operate successfully, relying heavily on acquisition as the preferred market expansion strategy. The SWOT analysis of ARM & HAMMER's resources and decisions reveals that the company has huge potential to grow and increase market share, however, developing an efficient market strategy is essential. In particular, the company is advised to invest more financial and human resources in competitor analysis and strategic planning for international market expansion. SWOT Analysis Strengths ARM & HAMMER is a company that has many strengths. Firstly, it is essential to mention the strong brand recognition and reputation in the market. For more than a century of its existence, the company's name has been synonymous with baking soda. Brand recognition is an obvious advantage of the company because different generations are used to purchasing the products marketed by ARM & HAMMER and transmit their preferences from one generation to another. Brand loyalty also means that competitors are less likely to steal the market share controlled by ARM & HAMMER because buyers are loyal to the baking soda and related products offered by ARM & HAMMER. Another important selling point is the control and easy access to natural raw materials. resources. As in any other industry, the production of consumer and specialty products is largely dependent on raw material suppliers. ARM & HAMMER eliminates the bargaining power of supplies and ensures the constant flow of raw materials... half of paper... supplies) and production facilities. If this strategy is chosen for international market expansion, the company will also benefit from the diversification of its brand portfolio. Accordingly, the weakness related to ARM & HAMMER's poor brand recognition will also be addressed. Finally, ARM & HAMMER has a successful record in marketing its products through retail. By satisfying the needs of ordinary consumers, the company does not fully utilize its potential to expand its customer base by redirecting its focus towards industrial customers. Unlimited access to raw materials can transform ARM & HAMMER into a leader in the production of industrial products. Orders for governments and businesses can increase profitability and greatly increase sales volume, providing the company with much-needed additional funds for marketing activities and international market expansion.