The Make Yourself campaign is closely related to the philosophy of hedonism. The ads are a similar example of the euphemism “live for today.” The images reflect moderation as the photographer chose only inspiring images of the models. Ad choices can be justified because they cause no harm to the public. Even if the images are not offensive, Nike has one of the main aspects of hedonism because one of its primary goals is monetary gain. Another ethical perspective that this campaign is associated with is the Golden Rule. The Golden Rule philosophy states that an individual should be as humane as possible and never harm others with callous actions. The images are created by athletes who come from many different walks of life who have many different values ​​and cultures. But even if differences exist, there is no evidence of what each person feels in their daily lives