Old Mother's Song Spice gives the idea that if lion pride body spray is used, it will turn a boy into a man, girls will get engaged and moms will get sad January 8, 2014 Old Spice has launched the Mom Song campaign introducing the new Lion Pride Refresh Body Spray, although the ad is mostly a video in which mothers sign that they will cry at all the addition. With this addition I am sure that emotions were the key player in its making, even if some reasoning is used. The age range that Old Spice was trying to reach was kids to young adults. This addition he says will make you notice that no matter the brand, when you walk by someone and smell good, people will comment on it, people don't want to smell bad. Add the fact that it makes you manly, there will be plenty of guys willing to try it. Then there's the promise of girls becoming girlfriends: if the smell makes you notice it could trigger some sort of chemical reaction in the women who will have to have you. Then there's the part that makes mom sad: Statistics show that most mothers don't want to lose their children to pretty young women. Old Spice has been in business for 71 years and has only made 108 commercials. With this new type of marketing strategy Old Spice has seen a 107% increase in overall sales, it would appear that Old Spice is marketing to teens, young men, older men, and maybe even some women who want to smell good. Mothers tend to place a much firmer hand on their children hoping that if they hold on tight enough they will never leave. And when they start dating, mothers become shadows in a young man's life. Many mothers experience an almost psychic symbiosis having to keep their children in a safety net forever. A quote from a mother says, "she wants to throw her arms around him... middle of paper... both are a little weird but still fun. It definitely gets the message across to its target audience. On almost every website dedicated to the video, like www.Marketmenot.com, mothers post how funny they think it is The only non-hilarious part would be the horrible singing that is only performed by mothers Sense 1938, old spice marketing has come a long way. Sense at the beginning of time young men had the need to be noticed by women, and they feel manly, it's just that they are nature and mothers, well, they will always try to protect their children, no matter the cost boys and men are not very likely to read the signs, most use the "nose knows" method Old Spice's new advertising methods with its age-old credibility and exploiting the emotions of teenagers and their mothers, Old Spice should be around for another 70 or years.