IntroductionThe Clipboard Tablet Company is an organization that designs and manufactures tablets. The Chief Executive Officer (CEO) of this organization is trying to move the organization to the next level. In making the decision to take the organization to the next level, the CEO believed that the organization needed a change in the marketing department. The vice president (VP) of market was released and I was hired to move the marketing department into the future based on the CEO's vision. The CEO asked me to conduct an analysis of the last four years. The organization has three products on the market right now and they are the following model tablets X5, X6 and X7. As the new vice president of market, I am committed to achieving maximum profit from all three models over five years. The X5 model appears to perform at a competitive level having been on the market for three years. The X6 model was the next product produced by the Clipboard Tablet Company on the market for 2 years, in a time when customers care about performance and not price, this tablet is a step above its competitors. The X7 model comes out at a time when customers are more interested in price than performance, it has been on the market for a year. Price, Sales, Revenue, Cost and Profit for the Year 2011 The Clipboard Tablet Company was productive in 2011, the company sold 968,979 X5 tablets at $285 per tablet, which brought in $276,159,015 in revenue less the total production cost of $232,167,777 which resulted in a profit of $43,991,238. The profitability ratio was 16% and the contributed margin ratio was 47%. The profit margin per tablet is $45.40. During the same year, the organization sold 562,961 X6 tablets at $430 per tablet, which led to... half of paper......ne the development of new products to continue profitability. The chart below shows the profit each model generates per year. Conclusion Overall, when compared to Joe Scheme's cumulative profit of $1,513,237,527 without changing pricing or R&D. “Based on the simulation there was an opportunity to make an additional profit of $586,762,473, so the best cumulative profit would be $2,100,000,000” (Elson, n.d.). Marketing managers need to understand the organization's financial status, market share, pricing, and the importance of the impact research and development has on future profitability. As Vice President of Marketing for the Clipboard Tablet Company, we will make every effort to maximize the potential of our products to make a profit. Works CitedElson, J. (n.d.). Tablet development sim. Retrieved from http://forio.com/simulate/jelson/tablet-development-sim-1/simulation/#p=page0