Having a strong customer base would allow the salesperson to suggest specific brands to a repeat customer. Customers are more likely to purchase a particular brand again if the service they receive from the seller is exceptional. Most retailers train employees to provide great customer service by greeting customers or asking if they can help. Therefore, customer service is an important factor for a retailer to gain brand loyalty among customers. Providing incentive programs such as getting rewards for every purchase will bring customers back to continue purchasing the same product instead of turning to competitors. Everyone wants something that can't just be purchased. By providing some privileges, customers feel appreciated. Another factor that I believe is crucial for retailers to effectively gain brand loyalty among their customer base is to let customers know about new and exciting developments within the company and what to expect next. Creating momentum through communication and making consumers feel welcomed and involved in the company's happenings can keep customers returning and purchasing your product at the same time