My ad portrays that not only is salsa spicy, but it can make anyone more attractive, even a nerd. The focal point of my Chip Magnet ad is the nerd, represented by his clothes, in the center holding the sauce. The person eating the sauce has transformed from nerdy to attractive and "hot" just like the taste of the sauce. This is an example of simple solutions, because by eating this sauce you will become attractive just like the person in the ad. This technique is also used in Victoria's Secret advertisements because viewers believe that if they wear the clothes, they will look like the models. To enhance the technique, I added the phrase “hey ladle, try our sauce because even nerds turn into magnetic chips”. An alternative interpretation of the sauce-eating nerd might be that only socially awkward people eat the product. However, Chip Magnet in this case is a play on words to resemble chick magnet, a popular phrase. A chick magnet is a male who attracts women like a magnet attracts iron. The public understands that this product is a win, a win; they will be able to enjoy the tasty sauce as they become more