Albania is located in south-eastern Europe, on the Balkan Peninsula and borders Montenegro, Macedonia, Kosovo and Greece. Albania is a small country with a rich historical, natural and cultural background, which means there are many new things to discover in Albania. The purpose of this report is to show and analyze how responsible organizations create and develop the image of Albania in the tourism industry. The first section of this report will show the attractiveness of Albania and how it is presented to tourists arriving from all over the world. “Is Albania an attractive place to consider as a tourist destination? What can Albania offer tourists? Since the purpose of this report is to analyze the marketing strategies of the responsible organization in Albania, this section concerns the strategies that the Albanian Ministry of Tourism, Culture, Youth and Sports undertakes in order to create and develop the image of Albania in the tourism sector. Nowadays, many people try to get out of the house to relax and get away from the usual routine, work and daily activities. For several days people or tourists otherwise called tend to visit and explore other places or countries to enrich their knowledge or simply to relax in that particular place. According to Leiper, tourism is defined as the process of traveling away from home and staying away for several days.(Leiper.1979) Traveling for fun, business or other reasons means that tourists do not just get away from routine but learn and learn the culture and traditions of the country they decide to go to.What can Albania offer to be a tourist destination?Albania is a small......half paper......interesting.To those who are more interested in nature Albania offers mountain tourism as GOOD. This type of tourism is becoming more and more preferable since Albania is a country with many national parks and protected places. Some of these national parks are Divjaka, Lura, Dajti, Llogara, Drenova, Hetova and Thethi. I would like to focus more on Thethi Park because it is a place that has not been touched by man and all the beauty is natural. “What is the impact of an organization responsible for creating the image of Albania in the tourism sector”?Albania a country that for several years has had difficulties in creating the image in the tourism sector due to the regime that the country has had to deal with and the lack of information about Albania which has caused tourists not to consider it a tourist destination. (Tourism Development International, 2010, p 1).