Did you see pre-game commercials promoted throughout the week? While the Super Bowl was previously seen as a major event primarily due to the power that advertising had during the game itself, advertisers have recently begun providing audiences with teasers and previews intended to further the viewer's need to actually want to see the respective commercials advertisers. The social media environment proved to be a particularly important channel when considering this event, with numerous advertisers promoting Super Bowl commercials days before the game actually started. The Ad Blitz YouTube channel was probably one of the most important acts that made it possible for people to understand the power of Super Bowl commercials. Google used the channel with the aim of adding a series of teasers of the commercials shown during the game. While in the past the Super Bowl and its associated ads lasted one day, they have now gradually come to span several weeks, filled with messages of enthusiasm for