Introduction:When the term business or society is applied to an industry, images of a machine-like structure that consumes everything in its path with little to no concern for anyone or anything comes to mind except the bottom line. In a quote from an article by the online news magazine Alternet, Julianne Sheppard states; “It's no secret that corporate conglomerates basically run consumer goods, gobbling up smaller businesses like voracious monsters in order to maximize their profits.” Further emphasizing that, as consumers, we all feed these companies (Shepherd 2012). In the second chapter of his book Popular Music In Theory, Keith Negus explains that very often the music industry is seen as such, a ruthless, corporate machine that seeks to control creativity and continually compromises aesthetic practices by offering the public little or no choice . (Negus 1996). Following this line of thinking gives no credence to the accommodating structures that allow a relatively unknown artist or musician to rise from an obscure place to the covers of every magazine, the headlines of every gossip column and a place where even attaching your name to an unrelated product is sold as if it were the last of its kind on earth. In seeking to explore the role that corporate structure plays within the music industry, these seemingly opposing values ​​will prove to be facilitators of each. Theodor Adorno was one of the first to theorize the concept of the culture industry, implying that music was not independent from industry and commerce, which was mass-produced in a standardized format with the sole purpose of maximizing profits, in a chain of assembly such as the production method... paper medium... and innovation, whatever controls such controls may apply to that process are only effective to the extent permitted by consumers. Works Cited Negus, Keith. (1996). Popular music in theory. An introduction.Oxford: Blackwell Publishing Ltd.Starr, L & Waterman. C. (2003) American Popular Music: From Minstrelsy to MTV.New York, USA: Oxford University PressScott, Derek, B. Ed. (2009). Ashgate Research Companion To: Popular Musicology.Surrey, England: Ashgate Publishing Ltd.WebographyShepherd, Julianne. (2012). New Internet magazine. [online], available http://www.alternet.org/newsandviews/article/933473/the_10_major_corporations_that_control_everything_you_buy [accessed 23 February 2013].Ardono, Theodor. (1991). The Culture Industry, [online], available: http://www.public.iastate.edu/~carlos/607/readings/adorno.pdf [accessed 23 February 2013].